Top 5 Beauty Retail Apps on iOS in France Q4 2022

In the fourth quarter of 2022, the top 5 beauty retail apps on iOS in France showcased varying trends in downloads and user engagement. Here’s a closer look at their performance:

SEPHORA - Maquillage, Parfum experienced impressive growth in weekly downloads, beginning the quarter at around 6.6K and peaking at 18K in the week of November 21. Active users also saw a steady increase, starting from approximately 49.7K and reaching around 66.5K in the same period.

Nocibé saw a moderate rise in weekly downloads, beginning at 5.7K and peaking at 10.3K in mid-December. The app’s active user base increased from about 11K to 18.3K by mid-December, demonstrating consistent user engagement.

Beauteprivee - Ventes privées maintained a stable download rate with minor fluctuations, starting at 4.6K and reaching a peak of 6.8K in mid-November. The active user count was relatively steady, moving from 31.1K at the start of the quarter to around 34.3K in mid-November.

Notino: profumi e cosmetici had a varied download performance, beginning with 522 downloads and seeing a significant spike to 8.9K in early December. Active users mirrored this trend, starting at 2.1K and peaking at approximately 10.7K in early December.

Finally, BEAUTY BAY exhibited a gradual increase in downloads, starting at 1.4K and peaking at 3K in late November. Active users showed a consistent rise from 12.1K to around 15.5K during the same period.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the beauty retail app market in France. For more detailed analytics and trends, visit Sensor Tower.